Groyyo Expands Leadership to Drive Global Growth
Groyyo, a cross-border manufacturing and supply chain enablement platform, has announced significant expansions to its leadership team as part of its strategic growth initiatives. With a focus on strengthening partnerships with global fashion brands and expanding exports to the US market, Groyyo has brought on two new key leaders to help steer the company toward its ambitious goals.
Key Leadership Appointments: Smita Verma Kansal and Alessandro Bertini
To support its expanding global footprint, Groyyo has appointed Smita Verma Kansal as its new Chief Business Officer and Alessandro Bertini as Vice President of Commercial Operations. Both leaders bring a wealth of experience in the fashion and supply chain industries. Verma Kansal, who previously held senior positions at Geniemode and brings 26 years of experience in sourcing, negotiation, and management, will focus on growing partnerships with marquee international fashion brands such as Mango, Next, and Inditex.
Bertini, on the other hand, has a strong background in working with global fashion retailers like Mango, Massimo Dutti, and Zalando. His expertise in managing large-scale commercial operations will be instrumental in growing Groyyo’s exports to the US market, which has been a key area of focus for the company as it continues to expand its global presence.
Strengthening Partnerships with Global Fashion Brands
Groyyo’s leadership expansion reflects its broader strategy to deepen relationships with major international fashion brands. The addition of Verma Kansal and Bertini underscores Groyyo’s commitment to delivering value through streamlined supply chain solutions that connect global fashion brands with high-quality manufacturers. By leveraging Verma Kansal’s extensive network and experience, Groyyo aims to increase collaboration with leading fashion brands, further enhancing its reputation as a go-to partner for cross-border manufacturing.
Growing Exports to the US Market
With its new leadership team in place, Groyyo is setting its sights on expanding exports to the US market. The US represents a significant growth opportunity for the company, particularly in the fashion and lifestyle sectors. Alessandro Bertini’s experience with global brands will play a critical role in driving Groyyo’s efforts to penetrate this lucrative market. Groyyo’s ability to provide end-to-end manufacturing solutions is expected to attract more US-based brands looking for efficient and scalable supply chain partners.
Leading Cross-border Manufacturing Innovation
Since its founding in 2021, Groyyo has positioned itself as a leader in cross-border manufacturing, empowering manufacturers across 10 countries and over 175 product categories. The platform offers an integrated solution that streamlines production processes, from sourcing raw materials to managing large-scale manufacturing orders. With a growing presence in the US and strong partnerships with international fashion brands, Groyyo’s leadership team is focused on scaling the business to meet rising demand for sustainable and efficient manufacturing solutions.
Conclusion: Groyyo’s Path to Global Expansion
Groyyo’s strategic leadership appointments mark an important milestone in the company’s growth trajectory. By strengthening its leadership team with industry veterans like Smita Verma Kansal and Alessandro Bertini, Groyyo is well-positioned to expand its partnerships with global fashion brands and accelerate its growth in the US market. As the company continues to lead in cross-border manufacturing, these key appointments will play a vital role in shaping Groyyo’s future success in the global marketplace.
